This interview discusses Danny’s views on how digital marketers should consider what are the key elements in maximizing the return from the plethora of digital channels now available to sell a produce or service. Danny shares some fascinating thoughts on how brands need to rethink how they position themselves within the digital market and the importance for brands to build an authority, not to chase the Google algorithm but instead look to craft a voice of trust and meeting the needs of your audience through creating a utility and loyal community.
- Can you tell us a about your consultancy? What services you offer and the types of business you work with?
I offer three main product lines; consult, train and advise. I work with the full spectrum of businesses; from the leading global brands, challenger brands and start-ups. I have worked across most challenging verticals. I really enjoy working with challenger brands; they tend to be the most progressive and really enjoyable to work with and help to challenge the larger brands.
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