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Digital Marketing in the airline / aviation sector

Digital Marketing in the airline / aviation sector

There continues to be an explosion in air travel, which makes it a very lucrative industry to be in. Air travel numbers themselves are mind-boggling. Published forecasts predict the total number of people flying on U.S. airlines will increase by 0.8 percent from 2013 levels to 745.5 million in 2014 and grow to 1.15 billion in 2034.

But it’s not just the U.S. The International Air Transport Association (IATA) released its first 20-year passenger growth forecast, projecting passenger numbers to rise to 7.3 billion by 2034 – a 4.1% average annual growth in demand for air connectivity that will result in more than a doubling of the 3.3 billion passengers that travelled in 2014.

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