Digital technology has changed nearly everything we know about the world. Mobile devices have liberated us from our desks. Organizations, people, and devices are more intertwined. Infrastructure, software, and services are easier to deploy, scale, and host. And the shrinking size and increased capacity of devices to measure, report, and react to change are making us more dependent on mobile technology.
With each click, tap, and swipe, very rarely do we consciously think about the impact of digital technology. It’s become a way of life, and, for businesses, it’s just another tool for customer engagement.