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Disney Partners With Amazon And Microsoft To Expand Its Digital Movie Service

Disney Partners With Amazon And Microsoft To Expand Its Digital Movie Service

Despite its name, Disney Movies Anywhere, the studio’s cloud-based digital movie service, hasn’t really been available anywhere you want to watch its titles. But today, that’s beginning to change. The company is expanding support for the service to additional platforms with the launch of new apps for Microsoft Xbox 360, Amazon’s Fire TV and Fire TV Stick, and Amazon tablets. And, in a few more days, it will have apps for Android TV and Roku, too.

The service got its start in February 2014, as an iTunes-integrated application. Users would download the app, then sign in with their iTunes and Disney account information. The Disney Movies Anywhere app would then create a collection of movies you’ve already purchased via iTunes, and allow you to seek out new movies from its online catalog. Users could also redeem the “Digital Copy” codes found in Disney, Pixar and Marvel Blu-rays and DVDs in order to access digital copies of titles they previously only had access to on physical discs.

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