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Effective B2B Marketing Leaders Do This

Effective B2B Marketing Leaders Do This

Technology plays a critical role in the success of today’s marketers. Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue.

But with so many new technologies rising up every day, how does a marketer decide which tools, channels, and metrics to focus on to improve marketing performance and grow their business? Pipeline marketing may help with this challenge.

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