Facing dwindling attention spans and intensifying digital noise, marketers keep resolving to prioritize personalization. But are we following through?
Most marketers continue to rely only on demographic data. In fact, 94 percent of senior-level executives believe delivering personalization is critical or important to reaching customers. Yet fewer than half of marketers are capturing customer behavioral data — and customers are suffering through the result.
Will Mobile Payments Lead to the Death of Cash?