More than ever before, everything in web design, from imagery to navigation, to content, must serve a purpose. Many websites are now decades old, and some have collected huge amounts of clutter along the way.
If you are redesigning an existing website, start with a clearout (content audit), and focus on what’s important by mapping key customer journeys. If, on the other hand, you are building a website from scratch, consider wireframes, sitemaps and top tasks as your starting point. Prioritise clarity over absolute completeness.
Is Semantic SEO the future of SEO Strategies?