In 2016, the online retailers who go the extra mile to create a user experience which enhances the purchase process are the ones who are winning. Take, for example, Apple. Being a brand synonymous with products which place user experience at the heart of everything they offer, they’ve managed to perfectly replicate this online. You only have to take a moment to browse their page for the Mac Pro and within seconds the design has done its job.
Whilst you’d expect nothing less from such a brand, but it’s not just the big boys who are winning at eCommerce UX. Businesses large and small are starting to realise the effect it has on conversion and so are investing more in CRO.