There’s no doubt about it: spending on digital display advertising in the U.S. is definitely traveling to the social media sites.
That market, which will total $27.05 billion this year, according eMarketer estimates, will change again by 2017, when the “U.S. digital display ad expenditure will reach $37.36 billion, (with) Facebook and Twitter together accounting for 33.7 percent of the market, up from 30.2 percent this year.”
“In 2015, Facebook’s U.S. digital display ad revenues will reach $6.82 billion, just over one-quarter of the total market, and Twitter will take 5.0 percent share, increasing its digital display ad revenues to $1.34 billion,” according to eMarketer. “By 2017, Facebook’s portion will continue to creep upward, reaching 26.9 percent, and Twitter will take 6.8 percent.”
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