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Facebook and Twitter On Top, Google and Yahoo Slip in 2017 Predictions for U.S. Digital Market

Facebook and Twitter On Top, Google and Yahoo Slip in 2017 Predictions for U.S. Digital Market

There’s no doubt about it: spending on digital display advertising in the U.S. is definitely traveling to the social media sites.

That market, which will total $27.05 billion this year, according eMarketer estimates, will change again by 2017, when the “U.S. digital display ad expenditure will reach $37.36 billion, (with) Facebook and Twitter together accounting for 33.7 percent of the market, up from 30.2 percent this year.”

“In 2015, Facebook’s U.S. digital display ad revenues will reach $6.82 billion, just over one-quarter of the total market, and Twitter will take 5.0 percent share, increasing its digital display ad revenues to $1.34 billion,” according to eMarketer. “By 2017, Facebook’s portion will continue to creep upward, reaching 26.9 percent, and Twitter will take 6.8 percent.”

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