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Facebook Updates News Feed Algorithm to Reduce the Reach of Clickbait

Facebook Updates News Feed Algorithm to Reduce the Reach of Clickbait

Back in 2014, Facebook announced a clickbait tackling News Feed update which took into account how long people spent reading after clicking through on a link.

If people click on an article and spend time reading it, it suggests they clicked through to something valuable. If they click through to a link and then come straight back to Facebook, it suggests that they didn’t find something that they wanted.

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