Facebook made another one of its famous updates – another algorithm change that brought organic reach down to 1 to 2%. And with Twitter, well Twitter never showed every tweet to a page’s followers, so it’s no surprise to see your numbers gradually going down hill there.
Twitter impressions and engagement have never really been that high to begin with – if you got a few each week along with some clicks to your website, you were happy. With tweets only having a shelf life of about 60 minutes, what could you expect?
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