Adwords has been around for a long time. When the first 350 users logged in, they were greeted by a stripped-back, spreadsheet-based display very similar to the one we see today. They were also possibly listening to ‘Bootylicious’ (but not on their phones).
The world, the ad market, and Google itself have all changed dramatically in the past 15 years, and it’s fair to say that AdWords is beginning to show it’s age. A big part of this is down to design. Devices, interfaces and availability have all fundamentally changed the way people find things online.
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