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Google Sidebar Ad Removal: The Impact

Google Sidebar Ad Removal: The Impact

Back in February, Google decided to end their six-year run of experimenting with Sidebar ads, instead opting for a new format.
The rationale behind this was to move the search results to be more aligned with the Mobile experience, removing the sidebar ads and replacing them with three (sometimes four, depending on the how commercial the query is) above-the-fold ads and three at the bottom of the SERP.

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