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Google’s Alphabet: Where’s the brand vision?

Google’s Alphabet: Where’s the brand vision?

Taking many in the business world by surprise, the tech giant restructured itself under a new holding company, Alphabet. The shake-up means many of the ‘moonshot’ projects Google picked up over the years have been spun off into separate and independent companies, while Google retains the most profitable side: search and advertising.

To many, Alphabet will make a lot of sense. Google had started to seem like a mega-conglomerate that was too powerful for its own good and this will help change that.

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