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Google’s AMP update: What it means for the content marketer

Google’s AMP update: What it means for the content marketer

If you’re a web marketer, chances are you’ve heard about Google’s recent AMP project. If not, here’s the rundown: AMP stands for “accelerated mobile pages,” and it’s Google’s most recent attempt to streamline mobile content for marketers and users everywhere.

While most marketers are greeting AMP with enthusiasm, there’s no doubt that it will change web marketing in a big way.

Here’s what you need to know about the major Google shift, and what it means for your web content. First, I’ll go more into defining, and then give you a how-to of sorts.

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