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Google’s ‘Mobilegeddon’ Was a Big Deal, After All

Google’s ‘Mobilegeddon’ Was a Big Deal, After All

When Google tweaked its search engine in April to favor websites it considered mobile-friendly, initial reports found little impact.

A new study suggests that “Mobilegeddon” was as big a deal as advertised, it just took a while.

The report, from Adobe Systems, found that traffic to non-mobile-friendly websites from Google mobile searches fell 12% in the two months after the changes took effect April 21, relative to mobile-friendly sites. Adobe tracked traffic to more than 5,000 sites, which it divided into mobile-friendly and non-mobile-friendly.

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