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HookLogic Expanding Ecommerce Ad Exchange

HookLogic Expanding Ecommerce Ad Exchange

HookLogic, a company celebrated for building an ad exchange for product brands to buy sponsored listings on retail ecommerce sites, has just announced its “wider ambitions” with the launch of HookLogic Drive to Retail.

We’re told that the new HookLogic Drive to Retail program promises to vastly expand the HookLogic Exchange by now enabling brands to buy media across the internet, no longer confined to media on retail sites.

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