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How Aware Are Consumers About Their Favorite Fashion Retail Apps?

How Aware Are Consumers About Their Favorite Fashion Retail Apps?

Nearly two-thirds of US internet users don’t know if their favorite fashion retailer offers a mobile app, according to December 2015 research. Market Force Information surveyed 5,722 internet users, ages 19 and older. Respondents were asked about their fashion shopping habits including brand preference, wallet share, brand engagement, problem experience and social media usage.

When asked if their favorite fashion retailer provided a mobile app, 64% of respondents said they didn’t know, and 7% said their favorite fashion retailer does not offer one. Only 29% of internet users said their favorite fashion retailer does offer a mobile app.

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