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How Disney became successful in mobile by being itself

How Disney became successful in mobile by being itself

Disney used to have trouble with mobile. For a long time, Disney never capitalized on its strongest brands. It’s biggest mobile hit, Where’s My Water?, had nothing to do with any of its intellectual property (until they created a Mickey version later). Chris Heatherly, the senior vice president and general manager of Disney Mobile Games, talked at GamesBeat 2015 about how the company turned its gaming division around.

“Let’s be Disney,” Heatherly said, noting that the company shouldn’t try to emulate others like Zynga. He says its current teams are passionate about making games based on Disney properties, like Marvel and Star Wars.

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