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How do mobile responsive emails impact on open and click rates?

How do mobile responsive emails impact on open and click rates?

Those of you familiar with the latest email marketing stats will already know how important ‘mobile opens’ are. In fact, emails opened on smartphones and tablets make up over half of all emails opened over the last three years according to a new report from Yesmail. This research makes a compelling case for upgrading to responsive email designs, or if you already have them, for optimizing them.

The importance of mobile email readership makes responsive¬†email design more crucial than ever, because users expect attractive emails across devices, and are unlikely to click through on an email which looks poorly formatted because wasn’t designed to appear on a mobile device.

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