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How Do You Build a Marketing Technology Roadmap Today?

How Do You Build a Marketing Technology Roadmap Today?

Image Credits: cardwellbeach.com

While you might need a magnifying glass, you don’t need to be a data scientist to see the exponential growth in the marketing technology landscape — both in the breadth of marketing technology categories, as well as the number of marketing technology vendors.

Instead of inspiring fear, the landscape offers marketers an opportunity, provided they can surmount two broad challenges:

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