Generation Z, the current 13-17-year-olds, have been mobile since middle school.
Compared to millennials, who were mobile pioneers, Gen Z teens are mobile natives, according to Think with Google. This group is one of the only groups affected by advertising on the basis of whether the product is “cool” or not.
Getting their first phone is a major milestone for Gen Z-ers, and video rules their viewing habits – with a total of more than three hours a day spent watching online videos. They are mobile shoppers, and it is very important for them to stay connected via texting and messaging apps.