A dismal 37 percent of shoppers say that the average retailer “gets” them. It’s perhaps for this reason that consumers spend a lot of time researching online before making a purchasing decision offline. And for the first time ever, – as data shows – there are more online sales than in brick and mortar stores in some sectors.
The difference is that the new kids on the block – the ecommerce guys – are making use of technology to improve the customer journey, which is one of the most critical factors to keeping customers and attracting more business.
Apps for holiday shopping