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How to Best Use Video in Email Marketing Campaigns

How to Best Use Video in Email Marketing Campaigns

Using video in your email marketing is a great way to increase your open rates as well as the overall engagement rate. It’s more engaging than using images and text alone, but many people are still unsure about how to include it in their email campaigns.

Up until recently, combining video and email has been challenging and time-consuming. Not only did you have to find a hosting platform for the video, you also had to create a custom thumbnail to include in your email.

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