Social media sites like Facebook personalize their visitor’s experience in almost every possible way. They try to understand who their visitors are and what type of content would delight them in order to provide a better experience.
In contrast, social media campaigns often fail to use personalization to their advantage. Below you can find five of our favorite social media ads from 2015 or 2016, and a short description of how we would make them more personal.
Using LinkedIn to boost B2B leads