Home » Technology » Marketing technology » How to make the business case for investment in digital marketing

How to make the business case for investment in digital marketing

How to make the business case for investment in digital marketing

Those of us who would describe ourselves as ‘digital specialists’ have a vested interest in evangelizing digital; we love it, we believe in it and we want to do more. However, working in real-world organizations, we need to make the business case to convince those who control the budgets that we require to implement our digital plans.

The reality is that “The Digital Revolution” has not resulted in whole new marketing budgets being created.

Read More

About the author

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>