You might be thinking, what’s the fuss about website speed? What is important about the average page loading speed?
According to Aberdeen Group, a 1-second delay in page load time yields:
- 11% fewer page views
- A 16% decrease in customer satisfaction
- A 7% loss in conversions
Amazon reported an increased revenue of 1% for every 100 milliseconds improvement to their website speed while Walmart, also found that every 1-second increase in page speed resulted in a 2% increase in conversions.
MacBook 2017 vs MacBook 2016: what’s changed?