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How to scale web design to improve page loading speed

How to scale web design to improve page loading speed

You might be thinking, what’s the fuss about website speed? What is important about the average page loading speed?

According to Aberdeen Group, a 1-second delay in page load time yields:

  • 11% fewer page views
  • A 16% decrease in customer satisfaction
  • A 7% loss in conversions

Amazon reported an increased revenue of 1% for every 100 milliseconds improvement to their website speed while Walmart, also found that every 1-second increase in page speed resulted in a 2% increase in conversions.

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