The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer journey and drive sales?
Consumers navigate the online and offline worlds on their own terms before making a purchase. The exact path to purchase varies greatly depending on product type, and it’s highly individual as well. Generally an average consumer uses a few different devices – desktop, laptop, mobile phones, tablets, TV, or even wearables – to research a product or service.
Many stop by a store to experience the product during the purchase journey, regardless of where the ultimate purchase is made. For a brand, knowing when and where to reach out to a consumer takes tact and tech – and mobile’s capabilities are greatly facilitating that.