Every four years the world turns its attention to a single arena where the best of the best compete for gold. The 2016 Summer Olympics are just around the corner and athletes and fans alike can hardly wait for the historic games to begin. But while the athletes are competing for medals, brands are competing for consumers’ attention and business.
When an event as colossal as the Olympics takes place, it gives brands all over the world a chance to flex their marketing muscle. As mobile usage continues to surge, brands that capitalize on this channel in their marketing efforts will reach and capture new and existing customers directly in the most effective way.