The topic of omnichannel is alive and well and truly here to stay. If you aren’t connecting with your customers across a variety of different access points, or unifying consumer interaction between online and offline engagement, your retail business is missing out. The reduction in revenue experienced by retail firms without an omnichannel approach is estimated at 10%.
To make sure you aren’t experiencing this dip in profits – and to win at this omnichannel game – here’s what you need to be doing.
Organic Search and Email Marketing are the most effective channels for driving customer acquisition for Travel Brands