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How Video Content Complements Multi-Channel Storytelling

How Video Content Complements Multi Channel StorytellingThe proliferation of new communication channels and social networks, built on peer to peer endorsement and content sharing, has created as many challenges as it has opportunities for this generation of brand marketers.

Whilst the rewards are obvious – potential virality, consumer advocacy, industry influencer exposure, market research and real time data – the challenges are nuanced and difficult to navigate.

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