The customer experience can make or break an organization. Therefore, it is very important that you optimize the customer experience continuously. But how do you know where you stand? And what strategy do you follow to offer a state-of-the-art customer experience?
You don’t have to tell the average manager that the customer experience is crucial for the success of his company. A study by Gartner shows that nine out of 10 marketers expect the customer experience in 2017 to be the main differentiator for their businesses.
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