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In Global Expansion, Netflix Makes Friends With Carriers

In Global Expansion, Netflix Makes Friends With Carriers

The company’s partnerships with cable and cellphone operators worldwide give it almost instantaneous access to potential new users without having to spend a fortune on advertising and distribution deals in markets where its brand and content are often still relatively unknown.

This growing symbiotic relationship will take center stage on Monday when Reed Hastings, the company’s chief executive, gives the keynote address on the first day of the Mobile World Congress.

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