On Monday, innovation was off to the races as a host of companies large and small descended on Barcelona, Spain for the official kick-off of Mobile World Congress 2015.
PUSHTech grabbed an early share of media coverage and precious headlines with the commercial launch of the PUSHTech Mobile Marketing Cloud.
The offering in question is billed as the mobile industry’s first programmatic multichannel mobile marketing solution, which provides real-time delivery of any combination of mobile notifications, alerts, reminders and marketing campaigns across all mobile messaging channels.
Available now, we’re told the PUSHTech Mobile Marketing Cloud helps users do it all — create, launch, monitor and optimize marketing campaigns across multiple mobile channels, with the objective being to effectively engage mobile consumers with the right message at the right time and place (via any combination of In-app Push Notifications, SMS, Email, IM and Chat applications).
Carlos Moncho, the CEO of PUSHTech, says his company’s Mobile Marketing Cloud “lets users easily deploy multichannel mobile marketing campaigns that drive consumer behavior and purchasing decisions, achieve greater levels of consumer satisfaction and loyalty and deliver real cost-efficiency savings and increased ROI across all their mobile marketing spend.”