Instagram officially switched on its ads API yesterday, a big move towards becoming a major mobile advertising platform. This represents an enormous leap, because now marketers can buy ads on Instagram in an automated fashion for the first time. Previously the only way to take out ads on Instagram was to contact an Instagram sales rep directly, which were only available in certain countries and required a major investment in budget and time.
There was also only a very limited ability to track the effectiveness of Instagram ads, but now with this new API brands will gain the ability to track their Instagram marketing activity, but this is changing with the realize of this API. Interaction and the effectiveness of the posts can now be measured from desktops via third party applications plugging into the API.