Apple Maps has come a long way. Although its early reliability wasn’t great, Apple has done a lot to bring the service up to speed, making it a pretty solid option now for use as your go-to mobile map.
As with most of Apple’s software it has good design, smooth performance, and relative ease of use, as well as Siri integration. However, there’s one thing that it has yet to fully embrace: public transit info. This information is scheduled to be added with iOS 9, but there’s actually no need to wait: you can make Apple maps work with public transit info right now.
Marketers Stuck on Basic Data for Personalization