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Is Google Maps the Next Big Marketing Platform?

Is Google Maps the Next Big Marketing Platform?

Is your business “on the map?” Make sure it is, because maps-oriented user interfaces are becoming as important as the traditional hierarchical list-oriented interfaces (such as SERPs) we’ve grown used to in the past 20 years.

Maps’ increased importance as a marketing medium have been driven by the growth in mobile usage, where maps play a crucial navigational role. More than a billion people are using maps each day and Google has been busy in making its Maps product a more marketer-friendly environment in many important ways, including:

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