Home » Mobile Commerce » Is Millennial Shopping Behavior Really That Different?

Is Millennial Shopping Behavior Really That Different?

Is Millennial Shopping Behavior Really That Different?

Sometimes I groan when I hear the term millennial in a marketing conversations. At our office, I’m surrounded by millennials so the stereotypes of work ethic and entitlement make me cringe. Everyone I know that age is busting their butt and optimistic at their future. I love millennials – but I don’t think they’re sprayed with magic dust that makes them too different from anyone else.

The millennials I work with are fearless… much like I was at that age. The only difference I truly see is not one of age, it’s of circumstance. Millennials are growing up in a time where technological advancements are accelerating. Combine optimism, courage, and available technology, and of course, we’re going to see unique behaviors emerge.

Read More

About the author

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>