It’s no secret that this holiday season is going to be a doozy in terms of sales. If marketers want to cash in on this spending frenzy, then they need to focus on both their in-store and mobile experiences.
Indeed, a recent study from Swirl and Research Now shows that consumers are more than twice as likely to buy in-store than via mobile or online. However, consumers also say that mobile phones are playing a bigger role in the shopping experience than ever before—reinforcing the idea that loyalty and likelihood to buy are tied to a great experience on all fronts.
Mobile App Users Reluctant to Share Location