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It’s Mobilegeddon hot in here: Google strengthens its mobile-friendly ranking signal

It’s Mobilegeddon hot in here: Google strengthens its mobile friendly ranking signal

According to an announcement, from the beginning of May 2016, Google will increases the effectiveness of its ‘mobile friendly’ ranking signal.

As you will no doubt be aware, mobile-friendliness has been a ranking factor since April 2015. Ah remember when we would bandy around the word ‘mobilegeddon’ as if it didn’t make us look like paranoid crazies hidden in a nuclear bunker? Those were the days.

Many SEO experts however noticed that this SERP apocalypse (‘serpocalypse’) resulted in a rather damp fallout, with negligible change to search results.

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