According to an announcement, from the beginning of May 2016, Google will increases the effectiveness of its ‘mobile friendly’ ranking signal.
As you will no doubt be aware, mobile-friendliness has been a ranking factor since April 2015. Ah remember when we would bandy around the word ‘mobilegeddon’ as if it didn’t make us look like paranoid crazies hidden in a nuclear bunker? Those were the days.
Many SEO experts however noticed that this SERP apocalypse (‘serpocalypse’) resulted in a rather damp fallout, with negligible change to search results.