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Jet.com’s holiday sales take off thanks to better preparation

Jet.com’s holiday sales take off thanks to better preparation

Online marketplace Jet.com says it was much better prepared entering its second holiday shopping season.

“We really tried to focus on categories that we know resonate and are high interest with our target consumers in areas like electronics, toys, home goods and apparel,” chief customer officer Liza Landsman tells Internet Retailer. “We really did not try to take an approach of being all things to all people. We wanted to have great value in those categories that mattered most.”

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