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Keep Your Eye on Customer Data Platforms: They’ll Be Worth $1B by 2019

Keep Your Eye on Customer Data Platforms: Theyll Be Worth $1B by 2019

Customer Data Platforms (CDP) will reach $1 billion by 2019, according to the marketing technology consultancy that coined the category three years ago.

Researchers at Swarthmore, Pa.-based Raab Associates made the prediction after analyzing 27 CDP vendors that collectively generated more than $300 million in revenue last year.

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