Home » Mobile Commerce » Mobile Marketing » Legacy Retailers Feel Like Laggards As They Work to Master Mobile Marketing

Legacy Retailers Feel Like Laggards As They Work to Master Mobile Marketing

Legacy Retailers Feel Like Laggards As They Work to Master Mobile Marketing

ImgCredits: Bob Donaldson/Post-Gazette

There’s an interesting piece in Ad Age this week that reveals what legacy marketers are facing in the brand new world of mobile marketing. George Siefo’s article opens with this admission: “Macy’s is an old hand at desktop but when it comes to mobile, it’s still learning on the fly.”

Siefo quotes Serena Potter, a marketing executive with Macy’s, who has been watching customers migrate from desktop to mobile for about five years.

Read More

About the author

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>