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Loft springs into Instagram commerce with celebrity-supported shoppable outfits

Loft springs into Instagram commerce with celebrity supported shoppable outfits

Loft springs into Instagram commerce with celebrity-supported shoppable outfits Ann Inc.’s Loft is driving sales of its spring apparel line by collaborating with actress Busy Philipps on a series of humorous videos, with several snippets appearing on the retailer’s Instagram account and including a link to purchase.

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