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Making the business case for more investment in CRO

Making the business case for more investment in CRO

According to the Customer Journeys research we conducted with the eCommerceExpo conference, surprisingly few business are actively involved in CRO – 33% of companies have limited or zero conversion rate optimization (CRO) activity. Instead, it seems that many people/business are opting for reinvention every few years and focusing on other marketing activities.

It prompts the question of why conversion rate optimization is under-rated by so many businesses. However, it’s good to see that many business are investing in Conversion rate optimization since its complex, exciting, far reaching, multi-skilled and most importantly a results driver.

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