Statistics represent more than just numbers on a page. Those facts, figures, and percentages tell the stories of brands – where they succeeded, where they fell short, and how they plan to approach their next chapters. They can also tell the story of consumers – what they respond to and what they feel misses the mark, as evidenced by what, or where, they did (or didn’t) spend.
A really great report accomplishes both, breathing fresh air into how we approach our own companies. How can we deliver more value? How can we measure that? What will the numbers say? In this post, we’ll take a look at the findings from a recent survey on digital marketing that might have you asking yourself those questions.