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Marketers Measure Customer Engagement Via Revenue Metrics, But Customer Service Counts, Too

Marketers Measure Customer Engagement Via Revenue Metrics, But Customer Service Counts, Too

Recent research by the Chief Marketing Official (CMO) Council confirms that for many executives, revenue metrics are the top measurement used to gauge the success of their customer engagement efforts.

“More than a third of respondents said that revenue metrics, like customer lifetime value, revenues per customer, and overall revenue increases, were the primary type of metric they used to measure consumer engagement,” according to an eMarketer report.

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