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Marketers Now Leverage TV Schedules to Pursue Complementary Digital Buys

Marketers Now Leverage TV Schedules to Pursue Complementary Digital Buys

The proof is in that some industry players get the connection between TV and other digital media. Take Videology, for instance, a leading software provider for converged TV and video advertising. The company has released findings indicating that marketers are “leveraging their TV advertising plans to inform their digital video ad buys.”

“According to an analysis of all impressions run through Videology’s platform in the fourth quarter, the number of U.S. video campaigns using TV audience data to target with digital video increased 114 percent year-over-year,” a statement provided to MMW reads.

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