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Marketers: Overcome Your Data Challenges With Customer Communities

Marketers: Overcome Your Data Challenges With Customer Communities

For businesses to thrive, customer data is crucial. This has always been true, but it’s even more important today. Customer data helps marketers learn about their existing and prospective buyers so they can deliver relevant content and customer experiences that increase brand awareness, drive sales, and earn customer loyalty.

According to the September 2016 commissioned study, “Drive Greater Marketing Impact by Leveraging Online Communities,” conducted by Forrester Consulting on behalf of SAP, nearly 90% of companies agree that customer data plays an important role in their marketing strategies.

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