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Marketing Today: Stand Still And You’ll Be Left Behind

Marketing Today: Stand Still And You’ll Be Left Behind

As customers become more digitally savvy and content-fatigued, marketers will need a new set of skills to connect, engage, and convert. Critical among these skills will be the ability to listen with empathy, to think creatively, and to think like your target audience.

This means knowing them well, marketing to them in the moment, and determining what assets or tactics are needed to achieve the job to be done.

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